βοΈ Base Assumptions β Adjust These
Annual Revenue
β
Base case
Net Profit / (Loss)
β
After all costs
Breakeven Bookings
β
To cover all costs
Net Margin
β
Profit / Revenue
πͺοΈ Tornado Chart β Which Variable Matters Most
Each bar shows net profit impact of Β±30% change from your base
π₯ Net Profit: Booking Value Γ Conversion Rate
Your base case is highlighted in purple
π₯ Net Profit: Ad Spend Γ CPL
Your base case is highlighted in purple
π₯ Net Profit: Booking Value Γ COGS Per Booking
Your base case is highlighted in purple
π Net Profit vs Ad Spend β Multiple Conversion Rate Scenarios